In the last couple months, people have been buzzing about lead generation
More and more people are talking about lead generation. It’s becoming increasingly obvious to people that generating leads is an important part of online business, and with the amount of information available, it’s also becoming easier to learn how to effectively gain more leads. As buying habits change, they way we turn leads into sales must also change. So how are people incorporating lead generation into their sales cycle? A new report from Wishpond looks at an in-depth analysis of recent lead generation trends, strategies, and industry benchmarks.
What can we learn from the report? Here are five key takeaways:
- 83 percent of marketers say increasing the quality of their leads is their number one priority.
- 67 percent of marketers will increase their lead and demand generation budgets this year.
- Organic website traffic accounts for the highest percentage of high quality leads at 23%.
- Webinars and white papers remain the most effective source for driving quality leads.
- A lack of resources accounts for the biggest obstacle for successful B2B lead generation.
Overall, most marketers aren’t happy with their lead generation, with only 16 percent saying lead generation strategies are enough to meet goals. Eighty percent of marketers say lead generation efforts are only somewhat or slightly effective. For many of these marketers, lead quality is more important than quantity. Other priorities are improving campaign results, improving sales, and generating increased lead volumes.
If lead quality is of the utmost importance to a marketer, what medium is giving marketers the best leads? It turns out, the best leads come from your website. Next, the best leads come from, respectively, referrals, email marketing, PPC advertisements, and social media. Conferences, content marketing, and blogs, also make up some of the ways marketers gain good leads.
We’re really not surprised that organic website traffic gives us the best leads. People are searching Google all the time. And what brings people to find and click on your link? That’s right, it’s the content of your website. To get to the main page of Google, you need good content that is search engine optimized.
So what’s the best content marketers say is driving their quality leads?
- 61 percent White Papers
- 58 percent Webinars
- 44 percent Case Studies
- 32 percent Blogs
- 29 percent Videos
- 25 percent Infographics