LIMA – For Simply Torn owner Jamie Burger, moving her store to Lima means offering her customers more sizes and hours of operation. The store was originally located at 220 N Main St. in Ada, and is a women’s clothing boutique Burger opened in November of last year.
On Saturday, Nov. 7, the boutique will reopen at Cross Creek Center in Lima, at 1935 Elida Rd.
With the move to Lima, the store will expand its selection and hours of operation.
Burger plans to offer plus-sized clothing and children’s clothing, in addition to the women’s selection she currently offers. She’ll also add more gifts, accessories and more.
She decided to move to Lima because she wanted to expand, saw the opening at Cross Creek Center and decided to call on it. “It’s a bigger spot, there’s more traffic,” she said. “I think (my business) will double at this location.”
About 85 percent of Burger’s online business comes from Lima, so now she’s hoping those customers will come into the store, because it will be more conveniently located for them.
The space in Lima is almost 1,000 more square feet than her store in Ada is now. She’ll be able to do more with the space, including offering some refreshments, a children’s coloring area and a private dressing area with space for waiting.
When the store opens in Lima, its hours of operation will be Monday – Friday 11 a.m. to 6 p.m., Saturday 10 a.m. – 4 p.m., and Sunday noon – 4 p.m. It will offer children’s clothing ranging from newborn to girl’s size 14, with a small selection of boys clothing up to 18 to 24 months; and women’s clothing from size small to 3x.
Burger first started selling clothes on simplytorn.com, more than 2 years ago, and, when she saw some success on there she took the store to brick and mortar so her customers could see and feel the clothing before they bought them, as well as try them on.