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NOW Social Media Conference 2016: Takeaways from a baby boomer

In just four short years, NOW Marketing Group has grown their Social Media Week Lima from a small online conference to a jam-packed two-day conference with speakers arriving from around the United States.

Stephen Johnson, CEO & publisher of the419

Beginning in 2012, Social Media Week Lima has celebrated social media while educating local businesses on social media best practices. The conference serves to help businesses grow using the power of social media by putting the power into their hands.

Beginning in 2012, Social Media Week Lima has celebrated social media while educating local businesses on social media best practices. The conference serves to help businesses grow using the power of social media by putting the power into their hands.

Snapchat, Blab, Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, and yes, even email, were all covered during the two-day Social Media Conference conducted by NOW Marketing Group earlier this week.

While my head seemed ready to explode from time to time with new information and examples from social media experts, speaker after speaker came to the podium to help me understand, and more importantly, how to leverage social media in today’s fast changing world. Jessika Phillips, NOW’s CEO lead the conference off with how to prepare your business for 2020 – what your future customer audience will look like, and what they will want. Next up was a panel of millennials explaining their generational views – how they shop, how they get their news, and what apps are popular with their age group. Next up – SnapChat, the fastest growing new app in social media. The impressive example provided about Snapchat was the Cinco De Mayo promotion from Taco Bell, where they offered a filter for your picture where your head, yes your head, is seen as a giant taco. Silly? Yes, but it had 224,000,000 views (six zeros is not a misprint!). Not only is it the fastest growing new social media app, but 60% of their audience is made up of 13-24 year olds. They suggested 10 SnapChat Accounts we should follow, which ranged from the infamous Garyvee to LACMA – the Los Angeles Museum of Art!

It was interesting to note that attendees came from six states and multiple business disciplines, yet I did not have to travel to Chicago or Columbus to attend a conference of this caliber – just a short drive over to Howard Johnson’s right here in Lima! Our community is fortunate to have NOW Marketing, and Jessika’s talent – and willingness to share such great information. This Social Media conference is in its fourth year, which has grown from a small group in her office to a old out conference of over 200 attendees!

There was so much useful information offered not just about multiple social media options, but also insights and ways to use and understand them. Helpful tips included best days of week and times of day to post for each new media platform, and details about their individual audience demographics.

My takeaways after two intensive learning days were:

  • Yes, there is still a place for email marketing (with specific tips and best practices)
  • Understand the future of new media – video, video and more video!
  • Discover how you can leverage the different social media platforms
  • Learn to leverage the new disease described by the panel of millennials, “FOMO” (Fear Of Missing Out!)

Even if you missed the conference you can still benefit by visiting the NOW web site where they offer 33 apps you can use in 2016 to be successful www.nowmarketinggroup.com We are already looking forward to Social Media Week 2017!

Cheers!